After several years of accelerated growth, an Atlanta-based technology company recognized the need for professional public relations services to promote its brand and communicate with customers, partners and resellers. SeaChange was retained as agency of record and implemented a comprehensive public relations strategy for the company designed to achieve these goals.

Within the first month of engagement, SeaChange delivered company-wide messaging to guide public statements and appearances, a comprehensive brand management strategy to address issues resulting from recent acquisitions and implemented an aggressive media outreach program geared towards publicizing the company and earning new business.

SeaChange’s role was subsequently expanded to include the company’s international outreach efforts, earning quality media placements in Australia, the Philippines, Japan and more.

Our work for the client also includes industry analyst relations. We create tailored presentation decks, train spokespersons and secure high-level briefings with leading technology analysis firms including Gartner, Frost & Sullivan, Current Analysis, Aberdeen and more. This effort has resulted in prominent placement in a number of nationally-recognized reports and rankings.

Today, SeaChange directs communications and analyst relations for company offices on five continents, encompassing a customer base of more than 3,000 locations worldwide.

Struggling to maintain its donor base and expand services in the midst of a down economy, a coastal South Carolina non-profit engaged SeaChange to promote its efforts and raise awareness of the challenges it faced. Dedicated to addressing issues of sexual assault and child sexual exploitation, the organization had long suffered from limited media attention due to the sensitive nature of the issue area.

SeaChange team members worked with producers at “CBS Evening News with Katie Couric” to feature the non-profit as part of a special series on child abuse during an economic recession. The organization was referenced during an evening broadcast and highlighted in a feature story on CBSnews.com.

SeaChange secured coverage for the organization in outlets including The State, South Carolina’s most widely-read newspaper, the Beaufort Gazette and Hilton Head’s Island Packet. Utilizing social media platforms, SeaChange also helped the organization to drive attendance at key fundraising events.

Seeking to build a local client base and reputation, a recently-completed professional recording studio in the Charleston area retained SeaChange to help launch its operations and create awareness. Because of its location in a market not known for audio production, the studio needed an ambitious plan to drive booking and generate revenue.

Within weeks of hiring SeaChange, the studio was featured on the front page of the business section of The Post & Courier, Charleston’s leading daily newspaper, in Charleston’s City Paper and in a cover story in Mix, the world’s leading magazine for recording industry professionals. Meanwhile, SeaChange created profitable relationships for the studio with the College of Charleston, the Charleston Jazz Initiative, local independent radio station The Bridge at 105.5FM, advocacy organization Lowcountry Local First and many more.

Over the course of a six-month campaign the studio went from anonymity to booking a minimum of two months in advance. The studio has since produced two bestselling audiobooks, voice-overs for a feature film airing on PBS stations nationwide and recorded platinum-selling artists including the Indigo Girls and Government Mule.

Hoping to break into national retail home and garden sales, a start-up organic gardening products company retained SeaChange to launch its product line and elevate awareness of its brand. Within weeks, the company was featured in consumer-focused magazines including Carolina Gardener and Charleston Home as well as commercial outlet publications such as Garden Center and Green Profit. A the same time, SeaChange sought and secured strategic relationships for the company with a local non-profit’s sustainable agriculture initiative, a local environmental issues group and a host of individual writers, product-testers and opinion leaders.

Within the first month of engagement, daily traffic on the company’s website doubled from the average rate prior to SeaChange’s efforts. Online and retail sales increased significantly and new efforts were launched to establish national sales and distribution networks.

One of the world’s most-visited social networking sites enlisted SeaChange to aid in the launch of a new web channel focused on social change and policy discourse. Designed to feature political, non-profit and advocacy organizations, the site needed a comprehensive strategy to reach and engage national faith organizations. With the aid of collaborators based in Washington, DC, SeaChange represented the website to the faith community resulting in the creation of new profile pages for national faith personalities including Joel Osteen, Rick Warren, Bill Hybels, T.D. Jakes and many more.

Executed during the 2008 presidential race, the campaign utilized a debate event to publicize the site and attract new visitors. SeaChange team members secured exclusive live streaming rights to Rick Warren’s internationally-televised forum with then-Senator Barack Obama and Senator John McCain at Saddleback Church in Lake Forest, California. The event drew overwhelming viewership numbers and remains one of the site’s most heavily-visited days on record.

Seeking to emphasize key messages prior to the 2010 congressional elections, a Washington, DC-based advocacy organization engaged SeaChange to help write and edit a book on current political issues published by HarperCollins. Challenged with a tight deadline, SeaChange team members met with the authors for an intensive off-site planning session to craft the outline and main themes of the book. Over the next six weeks, SeaChange collaborated with political leaders and policy experts to prepare the text of the book, tailor it to meet its specific policy and marketing goals and deliver a manuscript draft on time and ready for a national audience.

The book debuted at number one on both the non-fiction and political bestseller lists at The Washington Post and at number nine on the USA Today nonfiction list. It also earned a spot on the New York Times bestseller list and was excerpted in the Wall Street Journal. Content from the book was featured in interviews and stories on outlets including CBS News, Newsweek, The Hill, Politico.com and many more.