Seeking to build a local client base and reputation, a recently-completed professional recording studio in the Charleston area retained SeaChange to help launch its operations and create awareness. Because of its location in a market not known for audio production, the studio needed an ambitious plan to drive booking and generate revenue.
Within weeks of hiring SeaChange, the studio was featured on the front page of the business section of The Post & Courier, Charleston’s leading daily newspaper, in Charleston’s City Paper and in a cover story in Mix, the world’s leading magazine for recording industry professionals. Meanwhile, SeaChange created profitable relationships for the studio with the College of Charleston, the Charleston Jazz Initiative, local independent radio station The Bridge at 105.5FM, advocacy organization Lowcountry Local First and many more.
Over the course of a six-month campaign the studio went from anonymity to booking a minimum of two months in advance. The studio has since produced two bestselling audiobooks, voice-overs for a feature film airing on PBS stations nationwide and recorded platinum-selling artists including the Indigo Girls and Government Mule.